Tanya Ashworth-Keppel 
These are turbulent times. COVID-19 has dramatically changed the way we live and work in what seems like no time at all. We don’t know what’s going to happen next, or what it will mean for us. We do know that no single industry will be unaffected. That’s why good content marketing in the COVID-19 … Read more
As more and more businesses embrace content marketing, the amount of content online is growing. In the contest for consumer attention, most businesses focus on gaining the most clicks. However, content marketing success demands conversions and conversations. Audience engagement is at the heart of effective content marketing. It can be tough to consistently create content … Read more
Industries like law and financial services require clients to trust them. Here’s how to use content marketing to build that trust.
After what has seemed like months of suspended animation while the country waited for the Federal Election, things are finally moving apace. From whistleblower laws to expanded ASIC powers, plus rate cuts, APRA guideline changes and minimum rate readjustments, there’s plenty here for law firms, financial advisers and real estate agents to take note of. … Read more
As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: … Read more
August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to … Read more
This month in the law – June 2018 A new financial year is upon us, and with it a number of legal updates to be aware of. As befits the time of year, this edition of Wrap Up is all about money: tax, stamp duty, financial oversight and even more tax! If you think any of … Read more
According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are … Read more
The leaves are changing, and so is the law. We take a look at what’s new and interesting in Australian law below. If you think your clients would benefit from an explainer on any of these developments, contact us and we’ll see if we can help! Taxation There have been some recent changes in employment … Read more
Social media may have been dismissed as a teen fad a decade ago, but nobody can afford to dismiss it in 2018. With over 2 billion users of social media worldwide, social media marketing is an excellent way to promote your professional business. If used correctly, it can significantly increase the influence exerted by your … Read more