Marketing for lawyers, accountants and professional services
Traditionally, accounting has relied on long-term client partnerships and referrals to meet its business goals. With advances in technology, this approach is no longer enough. Potential clients today tend to shop around online before they hire an accountant. They are now more likely to find your accounting firm in search engine results or on a social media platform. This is why your online presence…
This month in accounting and finance – July 2018 This is our first accounting and finance wrap up. Like our legal wrap up, each month we’ll bring you a summary of developments that may be relevant to your clients. This is designed to help you identify interesting things to write blog posts on, put in newsletters and talk to your clients about. If you’re running…
Every wardrobe needs at least one black outfit, and every professional services business needs an inbound marketing strategy. In a world where people are increasingly disaffected by outbound advertising, it’s quickly becoming an essential. Inbound marketing lets your clients find you. It’s less intrusive than mainstream advertising, which people hate so much they’d rather run ad-blocking software than experience adverts. It’s also cheaper. Direct…
So reluctantly you’ve decided to take the plunge and set your firm up on social media as part of your accounting or law firm marketing strategy. You’re excited at the promise of opening your firm up to a range of new clients and networks, but nothing is happening. It’s frustrating but before you decide to close down your account consider whether you’ve made any of these common…