In the face of growing complexity and uncertainty, the traditional idea of “tough as nails” leadership is losing support. Employees and consumers alike are seeking authentic and approachable leaders they can trust and that comes by leading with vulnerability. A different approach to leadership Traditionally, leadership has involved projecting a confident, competent, and authoritative image. … Read more
The concept of thought leadership has grown in popularity in recent years. However, it can be tricky to define and measure which can make it difficult for businesses to understand the impact it can make. But when done well, t delivers an impressive return on investment. What makes a thought leader? Thought leadership isn’t a … Read more
What is the difference between thought leadership and content marketing? Businesses across the world are turning towards content to power their marketing strategy. The categories of “content marketing” and “thought leadership marketing” have grown rapidly. These approaches have many similarities. This has led to some confusion around their roles, goals, and messaging. To get results, … Read more
These are turbulent times. COVID-19 has dramatically changed the way we live and work in what seems like no time at all. We don’t know what’s going to happen next, or what it will mean for us. We do know that no single industry will be unaffected. That’s why good content marketing in the COVID-19 … Read more
Traditionally, accounting has relied on long-term client partnerships and referrals to meet its business goals. With advances in technology, this approach is no longer enough. Potential clients today tend to shop around online before they hire an accountant. They are now more likely to find your accounting firm in search engine results or on a … Read more
Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can … Read more
As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: … Read more
September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals. If you’re struggling for … Read more
August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to … Read more
Your business website is central to your online presence. If your website doesn’t get enough leads or traffic then it’s not serving your marketing efforts like it should. A business website that follows some best practices of online marketing increases its chance of appealing to your target audience and converting them into clients. Here are … Read more