content marketing strategy

The importance of vulnerability in leadership and thought leadership

August 20, 2020

| Categories: content marketing strategy, Thought Leadership

In the face of growing complexity and uncertainty, the traditional idea of “tough as nails” leadership is losing support. Employees and consumers alike are seeking authentic and approachable leaders they can trust and that comes by leading with vulnerability. A different approach to leadership Traditionally, leadership has involved projecting a confident, competent, and authoritative image. This stems from the belief that employees respect “tough”…

The ROI on thought leadership content

June 2, 2020

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| Categories: content marketing, content marketing strategy, Thought Leadership

The concept of thought leadership has grown in popularity in recent years. However, it can be tricky to define and measure which can make it difficult for businesses to understand the impact it can make. But when done well, t delivers an impressive return on investment. What makes a thought leader? Thought leadership isn’t a novel concept. Every industry has its thought leaders. These…

The difference between thought leadership and content marketing

April 6, 2020

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| Categories: content marketing strategy, Thought Leadership

What is the difference between thought leadership and content marketing? Businesses across the world are turning towards content to power their marketing strategy. The categories of “content marketing” and “thought leadership marketing” have grown rapidly. These approaches have many similarities. This has led to some confusion around their roles, goals, and messaging. To get results, it’s important to understand the differences between them. Thought…

Content marketing in the COVID-19 crisis

March 22, 2020

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| Categories: content marketing, content marketing strategy, Uncategorized

These are turbulent times. COVID-19 has dramatically changed the way we live and work in what seems like no time at all. We don’t know what’s going to happen next, or what it will mean for us. We do know that no single industry will be unaffected. That’s why good content marketing in the COVID-19 crisis is so crucial. At Legal Writers, we’ve been…

How law firms can get started with content marketing

July 9, 2019

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| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, marketing a law firm

Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…

Legal Writers Wrap Up: October 2018

November 6, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, marketing a law firm

As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…

Legal Writers Wrap Up: September 2018

October 1, 2018

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| Categories: content marketing strategy, law firm marketing, Legal Writers, marketing a law firm

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals. If you’re struggling for ideas or time to get your marketing off the…

Legal Writers Wrap Up: August 2018

September 4, 2018

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| Categories: content marketing strategy, law firm marketing, Legal Writers, marketing a law firm

August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to boost your marketing strategies, just press play. Or give us…

How to make sure your business website attracts new clients

July 16, 2018

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| Categories: content marketing strategy, Uncategorized

Your business website is central to your online presence. If your website doesn’t get enough leads or traffic then it’s not serving your marketing efforts like it should. A business website that follows some best practices of online marketing increases its chance of appealing to your target audience and converting them into clients. Here are some important things that will help you create a…