content marketing strategy – Page 3

Measuring the success of your firm’s inbound marketing strategy

June 2, 2017

What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…

Which social media platforms are right for your firm?

May 19, 2017

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| Categories: content marketing strategy, law firm marketing, law firms website, Legal Writers, social media for accountants, Social media for lawyers, social media strategy

You may have the best written and most informative content in the world on your blog, but without a social media strategy, you’re likely to be missing out on a huge swath of your possible audience. Social media channels are ideal for pushing out your own content, with the view of bringing viewers to your website. It also represents an opportunity to interact with…

How to use email marketing to build your firm

April 24, 2017

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| Categories: content marketing, content marketing strategy, law firm marketing, law firms, marketing a law firm

The sight of an overflowing inbox fills me with a dread, so why on earth would I recommend that your firm should engage in email marketing? Well, the simple fact is that email marketing does work…. when it’s done well. There are four things that make a good email marketing campaign. Speak to your audience with purpose The best emails are those that know…

How to find specialist writers for specialist firms

April 18, 2017

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| Categories: content marketing, content marketing strategy, law firm marketing, law firms website

It’s not that you don’t want to hire a content marketer. It’s that you’re a specialist, and your content needs to reflect that. Unfortunately, most technical specialists aren’t great writers, and most great writers aren’t technical specialists. So what’s a professional services firm to do? If you’ve experienced this frustration, you’re not alone. Too often, law firms end up having to edit their outsourced…

4 ways to promote that you won an award

April 7, 2017

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| Categories: content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, Legal Writers, marketing a law firm, Social media for lawyers

It’s a privilege and an honour to receive an award or be featured in a prestigious list like Australia’s Best Lawyers and Lawyer of the Year list. These accolades are often peer-reviewed, which means your peers and colleagues all recognise and acknowledge the work that you do. But how do you ensure your clients and potential new clients know that you’re at the top of…

Should your firm really outsource legal content creation?

April 1, 2017

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| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, Legal Writers, marketing a law firm

Whether you’re planning on revamping your firm’s website or trying to maintain a blog to attract new clients, one of the first questions you’ll need to consider is what you’re going to write. As a professional you know just how important every single word is, so it’s understandable that you want to write every word in-house. Just like writing for legal accuracy is a highly…

Convert more clients with clever SEO

March 20, 2017

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| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, marketing a law firm

Designing a content marketing strategy for your law firm? Don’t overlook the power of great SEO to attract new clients. What is SEO? SEO, or Search Engine Optimisation, has gone through quite an evolution since its inception. Gone are the days when online content was littered with keywords that did nothing to improve the quality of the prose. Today’s SEO content is dynamic and seamlessly…

Content marketing is just about content, right?

March 13, 2017

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| Categories: content marketing, content marketing strategy, law firm marketing, law firms, law firms website, Legal Writers, marketing a law firm

Creating content to market your firm should be easy. You pick a relevant topic and write away, right? Actually, there’s a lot more science behind content marketing and what it should contain in order to attract a potential client, and then help them decide that you’re the best firm for them. This process is called the sales funnel and it’s based on your buyer’s journey….

How to develop a content marketing strategy from scratch

March 6, 2017

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| Categories: content marketing, content marketing strategy, law firm marketing

You’re convinced. This is going to be the year you develop a content marketing strategy for your law firm, sit back and watch the new clients stream in. You’ll build your brand, become known as legal thought leaders, and maybe even go viral. Yes, this will definitely be Your Year. But first you have to get started. One common mistake that firms make is…

How to Attract Dream Clients with Buyer Personas

February 20, 2017

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| Categories: content marketing strategy, law firm marketing, law firm SEO

So you’ve decided to develop a social media strategy. You’re not alone; law firms are increasingly competing in the online space, with a content marketing strategy and social media presence serving as a point of difference. But knowing that you need a social media strategy isn’t enough. You need to know who your strategy is aimed at. For example, a firm specialising in tax…