Marketing for lawyers, accountants and professional services
Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…
After what has seemed like months of suspended animation while the country waited for the Federal Election, things are finally moving apace. From whistleblower laws to expanded ASIC powers, plus rate cuts, APRA guideline changes and minimum rate readjustments, there’s plenty here for law firms, financial advisers and real estate agents to take note of. If you think your clients would like to know…
With a Federal Election just around the corner, policy proposals are flowing thick and fast. From franking credits to tax cuts, we’re likely to see changes that significantly affect the finance, real estate, accounting and legal sectors. But until we know who’ll take the reins post-election, let’s take a look at things that have already been enacted. If you think your clients would like…
As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…
September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals. If you’re struggling for ideas or time to get your marketing off the…
August might have been cold, but over at Legal Writers we’re just warming up. Hot off the presses, here’s all the latest in Australian legal news. Employers, consumer businesses and property investors might want to know, too, so why not share with your clients? For ideas on how to use Legal Writers Wrap Up to boost your marketing strategies, just press play. Or give us…
This month in the law – July 2018 Here at Legal Writers, we’ve wrapped up warmly to bring you this month’s Wrap Up. Parliament has been on winter break since 29 June, so there’s no new legislation to report for July, but the courts are always busy! We’ve brought you the best tidbits of legal news for all your content creation needs. If your…
This month in the law – June 2018 A new financial year is upon us, and with it a number of legal updates to be aware of. As befits the time of year, this edition of Wrap Up is all about money: tax, stamp duty, financial oversight and even more tax! If you think any of these developments might pique your clients’ interests, get in…
According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are producing the best results. Before you dive into tracking…
At the heart of successful legal content marketing lies a steady stream of quality content. But creating relevant, engaging content on a regular basis requires a substantial amount of time and resources. To make the best of your limited time and resources, it is crucial to begin your journey with a simple legal marketing content plan. What is a legal marketing content plan? A…