Marketing for lawyers, accountants and professional services
These are turbulent times. COVID-19 has dramatically changed the way we live and work in what seems like no time at all. We don’t know what’s going to happen next, or what it will mean for us. We do know that no single industry will be unaffected. That’s why good content marketing in the COVID-19 crisis is so crucial. At Legal Writers, we’ve been…
As more and more businesses embrace content marketing, the amount of content online is growing. In the contest for consumer attention, most businesses focus on gaining the most clicks. However, content marketing success demands conversions and conversations. Audience engagement is at the heart of effective content marketing. It can be tough to consistently create content that keeps your clients and prospects engaged. Your audience…
Industries like law and financial services require clients to trust them. Here’s how to use content marketing to build that trust.
It seems like Christmas was just a week or two ago, and yet somehow it’s February. Things are definitely full steam ahead in the Legal Writers office, but the same can’t be said for Parliament. With an election mooted for May, the government has unofficially entered caretaker mode and very little legislation is getting passed. That doesn’t mean that the courts and agencies are…
Your business website is central to your online presence. If your website doesn’t get enough leads or traffic then it’s not serving your marketing efforts like it should. A business website that follows some best practices of online marketing increases its chance of appealing to your target audience and converting them into clients. Here are some important things that will help you create a…
Every month, the Legal Writers Wrap Up highlights some of the major legal developments in Australian law. It’s been designed to give you current, interesting talking points that you can use in meetings with your clients and your law firm marketing strategies. The Legal Writers Wrap Up can also serve as a good starting point for your content marketing. Timely news updates and insightful…
This month in the law Welcome to the inaugural Legal Writers Wrap Up! Every month we’ll highlight some of the more interesting developments in Australian law and see if we can help you target more clients with timely news. We’ve summarised a few developments below along with a quick look at who may want to know. If your clients would be interested in hearing…
As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…
In remarks last week, NSW Chief Justice Tom Bathurst talked about a number of things – Depressed Darth Vader, hipster drinks – including the tendency of lawyers to be ‘needlessly wordy’. His concern was that plain English is taking a back seat to legal jargon. That means less people are reading and engaging with the law. We agree. It is important that the public…
Recently I had a question about a particular point of immigration law. I didn’t know whether I needed a lawyer, I just knew I needed some more information so I could decide whether I needed to engage an expert. My first point of call was Google. I typed in “immigration law Australia” and up popped a long list of websites, most of which looked rather…