Marketing for lawyers, accountants and professional services
We’re almost halfway through the year, and we know a lot of our clients are gearing up for the end of financial year crunch. There’s a lot happening out there across the practice areas, though – we’ve rounded the biggest news up for your convenience in the Legal Writers Wrap Up. If your clients would like to know more, get in touch and we’ll…
At the heart of successful legal content marketing lies a steady stream of quality content. But creating relevant, engaging content on a regular basis requires a substantial amount of time and resources. To make the best of your limited time and resources, it is crucial to begin your journey with a simple legal marketing content plan. What is a legal marketing content plan? A…
The leaves are changing, and so is the law. We take a look at what’s new and interesting in Australian law below. If you think your clients would benefit from an explainer on any of these developments, contact us and we’ll see if we can help! Taxation There have been some recent changes in employment taxes including: Fringe Benefits Tax (FBT): A new ATO…
The year’s in full swing, with several big developments just around the corner. The Federal budget is scheduled for 8 May, so we’ll bring you the implications of that in a couple of months. The Cambridge Analytica scandal is still unfolding but it’s likely to bring with it some extra regulation around social media platforms and data gathering activities. In the meantime, here’s what’s…
February has proved to be a quiet month, with lots of parliamentary debate but very few bills passed. Nonetheless, there’s always something going on somewhere, so here’s our wrap up of recent events. If your clients would like to know more, get in touch and we’ll be happy to help get the word out. Immigration It’s time to start preparing for the changes to…
It feels like Christmas was only yesterday but January has already whizzed past us. The summer recess for both Parliament and the courts means there haven’t been a lot of new developments this month. There’s always something happening, though, and we’ve rounded those changes up below. If you’re too busy catching up to write a newsletter or blog posts, get in touch, we’d be happy to…
It might be the holiday season, but Australia’s laws continue apace. Here are the major developments from December 2017 that we think your clients might like to hear about. If you’d like to write an article or share further with your clients, let us know and we’ll be happy to help. Corporate The Federal Government is consulting on a possible extension of the Director…
This month in the law – November 2017 We may be approaching the end of 2017, but Parliament is sitting for one more week and the Courts don’t rise until 21 December, so there’s plenty of time left for new developments yet. While the hype has focused on the same-sex marriage plebiscite, a number of foreign parliamentarians, and the new Royal Commission into the banking…
Every wardrobe needs at least one black outfit, and every professional services business needs an inbound marketing strategy. In a world where people are increasingly disaffected by outbound advertising, it’s quickly becoming an essential. Inbound marketing lets your clients find you. It’s less intrusive than mainstream advertising, which people hate so much they’d rather run ad-blocking software than experience adverts. It’s also cheaper. Direct…
As a marketing or practice manager, you’re placed in a difficult position every single day. Asking your busy professionals to write quality content so you can post it on your firm’s blog, add it to your newsletter or place it in an industry publication. While it’s an important part of marketing, it’s a big ask for your fee earners to find a few hours to…