content marketing for law firms

Targeted Content Marketing: How to Know What Your Clients Don’t Know

August 9, 2019

As more and more businesses embrace content marketing, the amount of content online is growing. In the contest for consumer attention, most businesses focus on gaining the most clicks. However, content marketing success demands conversions and conversations. Audience engagement is at the heart of effective content marketing. It can be tough to consistently create content that keeps your clients and prospects engaged. Your audience…

How law firms can get started with content marketing

July 9, 2019

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| Categories: content marketing, content marketing strategy, law firm marketing, law firm SEO, law firms, law firms website, marketing a law firm

Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…

Legal Writers Wrap Up – June 2019

June 5, 2019

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| Categories: law firm marketing

After what has seemed like months of suspended animation while the country waited for the Federal Election, things are finally moving apace. From whistleblower laws to expanded ASIC powers, plus rate cuts, APRA guideline changes and minimum rate readjustments, there’s plenty here for law firms, financial advisers and real estate agents to take note of. If you think your clients would like to know…

Legal Writers Wrap Up: October 2018

November 6, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, marketing a law firm

As the Banking Royal Commission wraps up, and property prices in the Eastern states start to slide, the news this month is mostly about money. Increased regulation and scrutiny are likely to affect clients in a range of industries. If you need to let your clients know about any of these developments, get in touch: we can help! Corporate Proprietary companies can now raise…

Legal Writers Wrap Up: September 2018

October 1, 2018

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| Categories: content marketing strategy, law firm marketing, Legal Writers, marketing a law firm

September was a busy month for our government as they reassessed their policies under a new leader. This has kept law-makers relatively quiet, although it promises to heat up in the coming months. But there’s still plenty of news this month to update your clients on, whether they’re corporates or individuals. If you’re struggling for ideas or time to get your marketing off the…

Legal Writers Wrap Up – July 2018

August 6, 2018

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| Categories: law firm marketing, Legal Writers

This month in the law – July 2018 Here at Legal Writers, we’ve wrapped up warmly to bring you this month’s Wrap Up. Parliament has been on winter break since 29 June, so there’s no new legislation to report for July, but the courts are always busy! We’ve brought you the best tidbits of legal news for all your content creation needs. If your…

Legal Writers Wrap Up – June 2018

July 4, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, law firms, Legal Writers, marketing a law firm

This month in the law – June 2018 A new financial year is upon us, and with it a number of legal updates to be aware of. As befits the time of year, this edition of Wrap Up is all about money: tax, stamp duty, financial oversight and even more tax! If you think any of these developments might pique your clients’ interests, get in…

How to tell if your content marketing strategy is working

June 20, 2018

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| Categories: content marketing, content marketing strategy, law firm marketing, Legal Writers, marketing a law firm

According to research by the Content Marketing Institute, 50% of marketers have little to no clarity about how effective their content marketing efforts are. Measuring the impact of your law firm’s content marketing strategy can be a complex task, but it’s an essential one. It helps you direct time and resources to tactics that are producing the best results. Before you dive into tracking…

Legal Writers Wrap Up: May 2018

June 4, 2018

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| Categories: Legal Writers, marketing a law firm, wrap up

We’re almost halfway through the year, and we know a lot of our clients are gearing up for the end of financial year crunch. There’s a lot happening out there across the practice areas, though – we’ve rounded the biggest news up for your convenience in the Legal Writers Wrap Up. If your clients would like to know more, get in touch and we’ll…

How to create a simple legal marketing content plan and stick to it

May 15, 2018

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| Categories: content marketing strategy, law firm marketing

At the heart of successful legal content marketing lies a steady stream of quality content. But creating relevant, engaging content on a regular basis requires a substantial amount of time and resources. To make the best of your limited time and resources, it is crucial to begin your journey with a simple legal marketing content plan. What is a legal marketing content plan? A…