Marketing for lawyers, accountants and professional services
Organisations across industries, including leading law firms, are turning to content marketing. According to this report by the Content Marketing Institute, 90% of Australian marketers agree that content marketing is an important component of their marketing program, yet 97% reported varying levels of success in meeting their organisation’s targets. When done right, content marketing can be a cost-effective way to boost revenue and create…
It seems like Christmas was just a week or two ago, and yet somehow it’s February. Things are definitely full steam ahead in the Legal Writers office, but the same can’t be said for Parliament. With an election mooted for May, the government has unofficially entered caretaker mode and very little legislation is getting passed. That doesn’t mean that the courts and agencies are…
Every month, the Legal Writers Wrap Up highlights some of the major legal developments in Australian law. It’s been designed to give you current, interesting talking points that you can use in meetings with your clients and your law firm marketing strategies. The Legal Writers Wrap Up can also serve as a good starting point for your content marketing. Timely news updates and insightful…