Marketing for lawyers, accountants and professional services
Podcasts aren’t just another way to get content out. They’re a powerful tool that’s growing in popularity amongst media outlets and marketing professionals alike. It gives you the ability to build a trusted relationship and get highly engaged listeners, all for the price of an entry-level microphone and some editing software. Australian law firms have been slow to jump on the podcast trend, but…
I speak to a lot of law firms, talking about their marketing and helping them to create content that suits their brand, clients and budget. One thing that I hear often is that content is very costly and time-consuming for them to produce their law firm’s blog because their senior partners are heavily involved in its production and often become a bottleneck. This always amazes…
What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…
It’s not that you don’t want to hire a content marketer. It’s that you’re a specialist, and your content needs to reflect that. Unfortunately, most technical specialists aren’t great writers, and most great writers aren’t technical specialists. So what’s a professional services firm to do? If you’ve experienced this frustration, you’re not alone. Too often, law firms end up having to edit their outsourced…
It’s a privilege and an honour to receive an award or be featured in a prestigious list like Australia’s Best Lawyers and Lawyer of the Year list. These accolades are often peer-reviewed, which means your peers and colleagues all recognise and acknowledge the work that you do. But how do you ensure your clients and potential new clients know that you’re at the top of…
Whether you’re planning on revamping your firm’s website or trying to maintain a blog to attract new clients, one of the first questions you’ll need to consider is what you’re going to write. As a professional you know just how important every single word is, so it’s understandable that you want to write every word in-house. Just like writing for legal accuracy is a highly…
Designing a content marketing strategy for your law firm? Don’t overlook the power of great SEO to attract new clients. What is SEO? SEO, or Search Engine Optimisation, has gone through quite an evolution since its inception. Gone are the days when online content was littered with keywords that did nothing to improve the quality of the prose. Today’s SEO content is dynamic and seamlessly…
Creating content to market your firm should be easy. You pick a relevant topic and write away, right? Actually, there’s a lot more science behind content marketing and what it should contain in order to attract a potential client, and then help them decide that you’re the best firm for them. This process is called the sales funnel and it’s based on your buyer’s journey….
So reluctantly you’ve decided to take the plunge and set your firm up on social media as part of your accounting or law firm marketing strategy. You’re excited at the promise of opening your firm up to a range of new clients and networks, but nothing is happening. It’s frustrating but before you decide to close down your account consider whether you’ve made any of these common…
If the events of the last couple of months have shown us anything, it’s the power of social media. One day tweeting your mind can help you become President and the next it can land you in a boiling soup of constitutional and ethical dilemmas. So when it comes to your own reputation and that of your firm’s is social media for lawyers just…