Marketing for lawyers, accountants and professional services
Social media may have been dismissed as a teen fad a decade ago, but nobody can afford to dismiss it in 2018. With over 2 billion users of social media worldwide, social media marketing is an excellent way to promote your professional business. If used correctly, it can significantly increase the influence exerted by your law firm or accountancy practice, helping you find prospects…
Have you ever Googled yourself? Go on, do it. What comes up on the first page of your results? Probably a LinkedIn page, along with your profile on your firm’s website, any professional accolades you’ve received and perhaps some links to your social media accounts or press mentions. If that’s what your results look like then it’s a good start, but what happens when…
What gets measured gets done, but how do you measure the impact of your firm’s inbound marketing efforts? According to HubSpot’s State of Inbound 2017 report 46% of businesses said that inbound marketing (that’s content marketing, email marketing and even social media promotion) generated more return per $ invested than other marketing activities. This isn’t that surprising when you consider how expensive traditional business development activities…
You may have the best written and most informative content in the world on your blog, but without a social media strategy, you’re likely to be missing out on a huge swath of your possible audience. Social media channels are ideal for pushing out your own content, with the view of bringing viewers to your website. It also represents an opportunity to interact with…
It’s a privilege and an honour to receive an award or be featured in a prestigious list like Australia’s Best Lawyers and Lawyer of the Year list. These accolades are often peer-reviewed, which means your peers and colleagues all recognise and acknowledge the work that you do. But how do you ensure your clients and potential new clients know that you’re at the top of…
Whether you’re planning on revamping your firm’s website or trying to maintain a blog to attract new clients, one of the first questions you’ll need to consider is what you’re going to write. As a professional you know just how important every single word is, so it’s understandable that you want to write every word in-house. Just like writing for legal accuracy is a highly…
So reluctantly you’ve decided to take the plunge and set your firm up on social media as part of your accounting or law firm marketing strategy. You’re excited at the promise of opening your firm up to a range of new clients and networks, but nothing is happening. It’s frustrating but before you decide to close down your account consider whether you’ve made any of these common…
If the events of the last couple of months have shown us anything, it’s the power of social media. One day tweeting your mind can help you become President and the next it can land you in a boiling soup of constitutional and ethical dilemmas. So when it comes to your own reputation and that of your firm’s is social media for lawyers just…